50 Cent x Vitamin Water.
50 Cent was an integral part of Vitamin Water’s latest marketing campaign which revolved around Facebook fans creating a new flavor. While professional marketers first thought this campaign as a joke, 50 Cent took it to heart and pushed it with a viral video w/ Steve Nash and co-branded a 50 Cent iPhone app as well.  The result of the marketing efforts?

Vitamin Water gained over 800,000 “fans” on Facebook during the campaign bringing their current total to over 1,100,000. That’s a lot of people drinking Vitamin Water. The contest has recently concluded with the new flavor called “Connect” which is a mix of black cherry and lime. I hear it’s good. Maybe 50 can send us some soon…or at least the Vitamin Water reps.