DJ Premier x Nike. Shoe collabs like this are more for bragging rights vs. a profit making business decision unless you have a full on deal like Jay-Z did back in the day with Reebok. Most of the time in these one-off collabs the artist does not make any money from sales of the kicks, which are usually limited edition to begin with, but instead it’s leveraged as a brand builder for the artist and of course to claim you got your own Nikes. Regardless, it’s still pretty nice and these Primo AF1′s are looking good.