Snoop Dogg x Priority Records. Now that Snoop has completed the major promo efforts for his Malice in Wonderland album, he’s turning more focus back to his new role as Creative Chairman of the new Priority Records.

Things have already kicked off with a new website and the celebration of Priority’s 25th anniversary. Here is the website’s intro video with Snoop Dogg as he gives us a look at what is in store for the label. Via: Mr. World Premiere

• Snoop Dogg launches “Snoop Dogg Nation” Sirius/XM channel
• VIDEO: How Cypress Hill helps strengthen the Priority Records brand
• VIDEO: Snoop Dogg talks to Forbes about small business
• Snoop Dogg makes mini-movie for “Malice in Wonderland”
• Snoop Dogg takes executive job at Priority Records