Archive for February, 2010

Feb
2

VIDEO: International “Takers” trailer cuts out T.I. & Chris Brown


T.I. x Chris Brown x Takers. After taking a look at the U.S. version of the Takers trailer (after the jump) which was released back in October of 2009, it’s obvious that T.I. and Chris Brown get some major credit and screen time alongside full-time actors like Paul Walker and Suck-Ass Vader Hayden Christensen. Easy to see that Screen Gems is using them to push “urban” but still have Walker and Christensen to broaden the appeal as well.

Now take a look at the new International trailer of Takers shown above. If you happen to be a T.I. or Chris Brown fan you will notice one thing…they are taken out. Sure you can hear T.I. in the voice over but the majority of shots of both of them from the U.S. trailer are completely taken out and their screen credits are completely gone.

Now before we all go screaming “RACIST!!!” remember that marketing is about appealing to your target demo and in regards to international appeal, T.I. and Chris Brown just are not as appealing as some white dudes who can’t act. That’s the sad part. Take a look though, compare and see for yourself. Once again…U.S. trailer shown after the jump….

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Feb
2

The official Jadakiss and Coogi print ad campaign

Jadakiss x Coogi. Jada and Coogi have been working together the past couple of months developing their new ad campaign with Jadakiss taking the forefront as the new face of the brand. WoooHa has the first official print ad of the campaign which is inspired by Biggie’s past involvement in the brand as well.

Feb
0

Diddy & Monster launch official “Diddybeats” headphones site


Diddy x Monster.
Diddy, Jimmy, Dre and Monster officially revealed and launched the new Diddybeats headphones during last month’s Consumer Electronics Show. Now the official Diddybeats website has been launched complete with the opportunity to pre-order the headphones. The site also calls out the marketing positioning of the Diddybeats…

Diddybeats embody the celebration of the finest in music, luxury and pop music. In other words, these incredible sounding in-ear headphones represent all things Diddy.

Apparently economists are right and times ARE tough as Monster has lowered the price of Diddybeats from $179 to $149 if you pre-order. Plus you get a nifty shirt out of it as well which clearly shows that Diddybeats is indeed one word. Even with the lower price-point do you have any interest in picking up the Diddybeats?

Feb
1

The Mos Def “Ecstatic Moments” Exhibition T-Shirt


Mos Def x Ecstatic Moments.
Mos Def continues the latest hip-hop trend of going from music artist to actual fine arts artist. Unlike Swizz Beatz who actually paints, or Pharrell who designs, Mos Def’s latest exhibit is in collaboration with filmmaker Cognito who showcases rare performance and behind-the-scenes images captured during the two year journey of making and supporting the June 2009 release of “The Ecstatic.”

The exhibit is currently displayed here in Los Angeles at the HVW8 Art + Design Gallery. Check the flyer after the jump and make sure to check it out if you are in the area. As part of the exhibit celebrations, this limited tee was also created and available for $38 via online. Via: FreshnessMag

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Feb
1

VIDEO: Common talks upcoming movie projects “Just Wright” & “Date Night”


Common x Just Wright x Date Night. Even though the Grammy’s are to celebrate America’s best in music, Common took the opportunity to talk movies on the red carpet last night.

Here he gives a little more insight into his upcoming comedy Just Wright co-starring Queen Latifah and the action comedy Date Night (see trailer here) starring Steve Carrel and Tina Fey. Via: RapRadar

Feb
4

VIDEO: Beyonce gets naked in new 1 min. “Heat” perfume ad


Beyonce x Heat. Looks like nothing can stop Beyonce these days. B just made Grammy history yesterday as she collected six awards, the most won by a female artist in one night. Now it’s time to turn up the heat in here as we drop Beyonce’s new one minute “Heat” perfume ad. Check the previous :30 ad for half the fun.

Feb
0

Clipse teams up with Casio for Play Cloths G-Shock


Clipse x Casio.
Still amazing how Casio and their G-Shock line has been able to maintain their popularity with street wear fashion and culture. Part of the reason is due to their increasing number of collaborations with street wear stores but also fashion labels and artists. In this case Casio teams with Clipse to drop this limited Play Cloths G-Shock DW-6900. The watch is part of Casio’s Sprin 2010 collection and will be available next month. Via: HighSnobiety

Feb
0

PICS: Brand new pics of “The A-Team” movie


WoooHa has brand new pics of the upcoming A-Team movie which hits theaters this Summer on June 11th. More pics after the jump. Make sure to check out the kick-ass trailer as well.

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