Kanye fans rejoice. The “Coldest Winter” music video is finally here and it’s been worth the wait. The single was originally on Kanye’s 2008 album 808s & Heartbreak but if finally getting the music video treatment. Check it after the jump.
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Pharrell x BBC. Pharrell Williams models the Spring/Summer 2010 Collection for the new Billionaire Boys Club/Ice Cream collection. Check out more pictures after the jump. View the full line at honeyee

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Diddy x Sean John. If you visit New York and happen to be in Time Square you’ll notice Diddy’s Sean John ad which is the biggest in the city. The company has been able to locked down that spot for several years now. Check out the video and watch Diddy and Derek Roche discuss the creative process as they plan on changing the current advertisement. Via: RapRadar

K’Naan x Coca-Cola. Coca-Cola has enlisted K’Naan’s song “Wavin’ Flag” as their FIFA World Cup ad campaign theme song. The original song is from the 2009 album Troubadour but will be re-mixed for the Coke ad campaign as the “Coca-Cola Celebration re-mix.”

“It’s so exciting to be part of this epic journey and see Africa’s excitement for the FIFA World Cup first hand,” said K‘Naan.

K’Naan expects to get some major world-wide exposure from the promotion that is worth millions of dollars in publicity. The song will be featured in over 150 countries as part of the Coca-Cola campaign. Here is the video to the original song. Notice the nicely placed Coca-Cola flags on stage.

Nelly x Ford. As first reported earlier this month, Nelly has teamed up with Ford and DUB Magazine to promote the custom Dub 2011 Mustang GT including featuring the car on his next album cover. Here is the first video footage of the car including Nelly showing it off at the North American International Auto Show in Detroit. Auto integrations with hip-hop have been increasingly commonplace including Jay-Z and the Jaguar XJ and Queen Latifah and the Ford Mustang.

De La Soul x Kid Robot. Kid Robot, partially owned by Swizz Beatz, teams with De La Soul to celebrate the 20th anniversary of their classic album 3 Feet High with a limited 3-pack of toys. The toy collection features the group’s members, Posdnuos, Trugoy and Maseo as they hit Kidrobot stores March 18th for $50. These would go perfect in any office space or basically anywhere else cool toys can fit. Via: Hypebeast

50 Cent x Things Fall Apart. 50 Cent will star in the Mario VanPeebles produced drama Things Fall Apart where he will play a college football star running back who is stricken with cancer. According to Variety 50 will shed over sixty pounds for the role.

“Fifty is in the process of losing 65 pounds” for the role,” the film’s co-producer, Randall Emmett told Daily Variety.

We would expect this type of dedication for someone maybe like Christian Bale like in American Psycho (corrected: The Machinist), but for 50 Cent to lose that much weight for an acting role just shows his dedication to the art and his desire to be taken as a serious actor and not cast in “rap/thug” stereotypical roles.

Things Fall Apart will be produced under 50′s Cheetah Vision production company and will seek a major film distributor in the coming months. This should be an interesting one and at the least will make for some great publicity for 50 Cent Curtis Jackson the actor.  Via: SlashFilm

Damon Dash x Damon Dash Gallery. Dame opened up his new art gallery with style this past weekend in TriBeCa. Looks like it was a pretty good event and it’s also great to see Damon Dash extending his creative talents outside of music. Yea I know we hate on him sometimes but we respect the hustle. Via: NahRight