Common x Gatorade. Common is the voice of Gatorade’s new Super Bowl commercial. We’re pretty sure they are not going to pay for a minute and a half spot during Sunday’s game since a 30 second commercial already starts at $2 million. I guess we’ll see the final version and final length on game day.

Common On Working With Gatorade:

I’ve worked with Gatorade before, but not on a commercial. This time me being part of a commercial is really exciting for me me. I’ve seen a lot of their spots lately and I’ve really been intrigued by them, they’ve really been creative… I like that whole “What’s G” and “That’s G.” It feels authentic and pure to me…

They contacted me about this particular commercial just this weekend. Because we already built a relationship they felt I’d be great for this spot they have. It’s really a soulful spot that’s gonna be shown before the Superbowl… It has a soul to it that really depicts what football is about and playing and competing with heart and soul. The visual of it shows the heart and soul of what athletes experience, specifically the football players that were in the playoffs. It shows their experience. The music behind it has a drama to it and a heart to it. When I watched the spot before I even did the recording. I was like Man! It brought emotion to me. That’s what made it soulful. I think it’s the soul of the athletes that bring out the soul of the whole piece.
via: Bossip