Jadakiss x FUBU. Jada has been pretty busy with his promotional efforts behind the Coogi brand (see official Jadakiss x Coogi print ad) but now he’s switching gears and hyping up the newly relaunched FUBU brand which is also owned by same company as Coogi. FUBU will now be known as FB. Check the video where Jada goes deeper into what the FUBU legacy means to hip-hop and where the future stands with the rebranded FB line.