Pharrell x BBC/ Ice Cream. Hard to imagine that Pharrell’s BBC / Ice Cream clothing lines are going on ten seasons. That’s four more seasons than Lost but BBC/Ice Cream is a lot less confusing…that’s because the clothing line doesn’t go into the past, then go into the future, then get blown up by a hydrogen bomb and split into two alternate realities forever changing life as we know it. I hate Lost. But I sure love BBC/Ice Cream. Check out the behind-the-scenes preview of their next Look Book.