Will.I.Am x Gillette. Will.I.Am of the Black Eye Peas is featured in the Gillette Uncut campaign that includes a series of short digital documentary films. The series “shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage,” said Steve Fund, Gillette global marketing director.

The marketing campaign will also launch “Shave Like a Rock Star” shaving tutorials that will be integrated on Gillette’s website. Check out for the ads coming soon to TV and print. Watching the documentary, Will.I.Am does drop knowledge about marketing stating “as soon as you stop going and seeing what kids are gravitating towards then you loose your connection and prospective.”