Beyonce x Heat. It’s no secret why every celebrity around wants to get into the fragrance business…it’s big money IF it works. What you don’t hear about are the countless failed celeb fragrances though. In this case, Beyonce is no failure. According to Women’s World Daily, Beyonce’s Heat perfume (see TV ad) has already sold over $3 million worth of the stuff in just one month.

72,000 bottles alone were sold in a single hour during an in-person N.Y.C. appearance by the star once again proving her long-standing celebrity appeal. Beyonce continues to be one of the most successful and prominent product endorsers in music history. Some call it selling out…we call it MAKING THAT MONEY!