T-Pain x Nappy Boy Digital. Does T-Pain’s record label hold the keys to the future for the music industry? It’s no secret that digital sales of music continue to increase while physical CD sales whimper along…so to T-Pain it just makes perfect sense to do away with the physical CD altogether.
“Nappy Boy Digital is a digital company, basically based on the Internet, it’s on iTunes and not really a physical company, you know what I’m saying?” stated T-Pain in a recent interview. ”A lot of people are pressing up all these CDs and pressing up all these extra jewel cases and the inserts and and all that stuff and then everybody’s buying the stuff on the Internet so it’s not making them any money, they losing money, so, Nappy Boy Digital is my digital company, it’s all Internet and that’s just how we go.”
For the number of units that a smaller label like Nappy Boy would press per year it actually does make sense to go digital and avoiding not only the physical product fees but also the sales and placeholder fees for getting your album placed in stores to begin with. It’s only a matter of time before all labels go digital…it’s not like you really buy CDs at Best Buy or Wal-Mart anymore do you? You can check T-Pain and his Nappy Boy crew over at NappyBoyOnline.com.
