Archive for March, 2010

Mar
2

Pharrell Williams launches Kidult.com for teens

Pharrell Williams x Kidult.com. Besides having numerous ventures in music and fashion, Pharrell Williams believes that children are our future. The music producer starts a new online venture Kidult.com, described as a “reliable news source that speaks directly to teenagers.” The site features edited and user-generated content that encompasses current events, politics, science, the environment, technology, health, sports, gaming, fashion and entertainment.

The site is promoting the Kidult Youth Leadership Conference, slated for June 26 at the Sheraton New York Hotel & Towers. Among the speakers will be Williams and Mimi Valdes, the site’s co-founder and also editor in chief of Latina Magazine. When asked what inspired the website for teens Pharrell replies:

“When I look at the media, whether it’s television, online, CDs, DVDs, games, etc., I feel like there are all these very specific voices, but no urban voice in its proper context. Unfortunately, in my opinion, the urban arena has always been for urban, by urban, to urban, it’s very locked in, a very constricted zone. My thing is, why not use this powerful voice to comment on anything and everything. Just like there’s democratic news, republican news, Christian news, where’s that urban voice that speaks to the world and just gives its perspective on everything going on? I admire brands like Time and CNN, especially how people rely on what they say, they’re pretty well respected and reliable sources. The young urban voice needs something like that. Kidult can fill that void.”

This website has a lot of potential to gain advertising dollars through online promotions from teen brands but ultimately it must create a dedicated fanbase to keep them coming back.

Mar
0

VIDEO: Behind-the-Scenes of Diddy’s Dirty Money x CBS March Madness ad


Dirty Money x CBS March Madness. The opening of CBS Sports 2010 NCAA Division I Men’s Basketball Championship Game will feature Dirty Money’s new single “Hello Good Morning.” This isn’t the groups first sports ad, in February they did a pre-game show commercial during the Super Bowl. The trio is also set to perform the “Hello Good Morning” single during American Idol on March 31st. Last Train to Paris is set for release June 22.

Mar
0

MUSIC VIDEO: Usher – “OMG” (ft. will.i.am)


Usher releases Raymond v. Raymond album today as well as the music video to his next single “OMG”. Hopefully the sales results won’t have us all saying SMH.

Mar
3

VIDEO: Beyonce’s “Style Savvy” Nintendo DS commercial


Beyonce x Style Savvy. Here is Beyonce’s new TV ad for the Nintendo DS game “Style Savvy.” She’s been pushing this game for a bit along with the hundreds of other products she endorses. Ad seems like it’s straight out of the old school kids show “Double Dare.”

Mar
2

50 Cent’s British movie “Dead Man Running” to get U.S. release


50 Cent x Dead Man Running.
Just when we thought the U.S. film market would be spared from this British Indie film, the newly formed Phase 4 Films has acquired North American rights to the action thriller starring 50 Cent. To date, the film has grossed less than one million U.S. dollars. Although no exact date is set yet, Phase 4 plans to release the film this year. See a clip from the film here.

” ‘Dead Man Running’ is a heart-pounding, fast-paced adrenaline rush with 50 Cent, who once again proves how multitalented he is, adept in crossing over from music to movies,” Phase 4 president and CEO Berry Meyerowitz said.

When the movie does hit theaters here in the U.S. don’t expect a huge release though. This will most likely only be shown in top major cities and for a limited run. Of course you will be able to pick it up on DVD later. Via: THR

Mar
1

VIDEO: Ciara talks plans to launch fashion line


Ciara x adidas. Ciara is currently endorsing the new adidas Originals collection but in this recent interview she goes into detail about her plans to launch her own clothing line.

Mar
1

Former Cash Money artist B.G. partners with Billionaire Mafia clothing line


BG x Billionaire Mafia.
Not quite Pharrell’s Billionaire Boys Club, former Cash Money member BG is partnering up with clothing line Billionaire Mafia. The current deal is not specific but BG will be an official endorser of the clothing brand.

“This year I joined the Billionaire Mafia family, a hot clothing line for gangsters like me,” B.G. revealed. “Be on the lookout for me, B.G., coming to a hood near you rocking’ my Billionaire Mafia fits. Time to get back to the money, [that] Billionaire Mafia money. I look like money all day, everyday representing Billionaire Mafia.”

Busta Rhymes is the last artist to endorse the brand where he has also made appearances on behalf of the clothing line at various trade shows. Billionaire Mafia headquarters now occupies over 17,500 square feet in the heart of Las Vegas and is getting ready to expand further. Check the official site here.

Mar
0

VIDEO: Snoop Dogg’s “Malice N’ Wonderland” movie premiere


Snoop Dogg x Malice N’ Wonderland.
Snoop premiered his Malice in Wonderland movie last week here in Los Angeles at the Egyptian Theater as part of the promotional activity for his More Malice album in stores now. Check footage from the premiere. Also as part of their distribution deal though, Hulu has acquired streaming rights to the movie which you can check out through the link here.