T.I. x Twitter. Fans across the globe were going loco over the fact that T.I. officially opened a “verified account” @tip with Twitter shortly after serving his prison sentence. Even his girl Tiny was all about it. After Lil Wayne’s recent Twitter push and then news of this, we automatically speculated that something was going on here and that possibly the Twitter execs got their hands on T.I. as well. Turns out we were wrong…it’s not the Twitter execs pushing T.I. to have an account, it’s the label execs. At least they were open about it so we can make sure not to expect daily Tweets from T.I.’s life.

“He’s not into Twitter,” says his spokesman, “but it’s what we use to alert people.”

More like the label will use it to alert people. This just brings up an interesting point though on how effective Twitter really is as a marketing tool. Do people really care about T.I. updates via Twitter through the label? Imagine how much more effective his account would be if it was T.I. who doing the actual updating…at least get a ghost-Twitterer…hottest job in America right now. Via: Rap-Up