Diddy x Sean John. Sean John kicks off its Spring/Summer 2010 Campaign with a take over of New York City’s taxi cabs displaying advertisements from the new line and showing a great way to ride in style.

This season’s campaign conveys the subtlety and refinement of the Sean John brand and depicts where the brand is moving for the future. It showcases the new modern aesthetic and fit across the collection. Each delivery for Spring 2010 focuses on a rebel from a different time period… the mod rebel, the rocker rebel and the b-boy rebel. - Sean John

For more pictures check them out after the jump