Snoop Dogg x Upper Playground. Snoop is all about his West Coast roots, but on his current “More Malice” tour he wants everyone to celebrate the block they are from. Snoop is working with the communities he is touring in and local artists to create merchandise authentic to that community.

It’s a nice personal touch to the merch and a great idea. Snoop continues to be at the forefront of innovative marketing without boasting about it. Check the first of these with San Francisco’s Upper Playground “More Malice” shirt. No doubt they will see an increase of sales off the already ridiculously high profit margin of tour t-shirt. Via: HypeBeast