Beyonce x House of Dereon. Beyonce might be promotional partners for what seems like every consumer product in the world, but she gets her biggest revenue sharing deals obviously from her own company, House of Dereon. While many artists try and stay out of the modeling for their own brand, Beyonce makes sure to turn the heat up for every one of her Dereon campaigns. This Spring/Summer 2010 promo video is no different. Prepare to get steamy.