Common x Just Wright. With low music sales I guess soundtracks are pointless, but here is an innovative way to promote a film and the music inspired by it…a mixtape series. Common presents the Just Wright Mixtapes to promote the movie which hit theaters on May 14.
To download the mixtape click COMMON Presents JUST WRIGHT Mixtape Vol. 1. We are seeing more and more of these film inspired mix tapes as Hollywood studios continue to tap into the urban market through music.
Besides trailers online, previews at the theatre the mixtape would be a good promotional just wondering would it jus work with the urban demographic or in other markets as well,