Archive for April, 2010

Apr
0

Keri Hilson New Face of Avon’s Imari Fragrance

Keri Hilson x Avon. Keri Hilson was announced at Avon’s annual leadership conference as the new rep for the company’s Imari fragrance line. According to WWD, Hilson “appeals to young, Twitter-savvy consumers and potential representative recruits.”

An Avon rep explained, “Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”

Keri added, “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”

Apr
0

VIDEO: Janelle Monáe “The Archandroid” Trailer

Janelle Monáe presents the promotional trailer for her upcoming album The AchAndroid which hit stores May 18th.

Apr
4

LeBron James uses Drake to sign NBA talent to marketing firm


Drake x LRMR Marketing.
LeBron might never be teammates with upcoming disputed #1 NBA pick John Wall of Kentucky, but LeBron will do his best to make sure Wall signs with his marketing company. LRMR Marketing, the sports marketing company owned by LeBron and run by his childhood friends, is utilizing some very interesting tactics in getting soon-to-be NBA stars to sign on with LRMR. Yahoo recently reported that LeBron has enlisted Drake of all people, to help convince college hoops stars like John Wall entering the draft to sign with LRMR. Yahoo states:

James befriended Wall at his All-American camp as a high school senior, traveled to campus to watch him play and even enlisted rapper Drake to woo Wall to LRMR, James’ fledgling marketing company.

James will go back again and again for Kentucky’s stars. Rival agents gasped when close associate, William Wesley, walked into a Wildcat game with rapper Drake. As one said, “How the hell can I compete with that?”

That’s right. Money, power, LeBron and Drake…that is some competition any other marketing firm is going to have a tough time competing with. So what does Drake get out of all of this? The chance to hang with some NBA stars of course and I’m sure some nice side cash. With Jay-Z running the Nets these days and The Dream seriously wanting a piece of the Atlanta Hawks we will continue to see more and more artists start to influence the game. Only time will tell if this is a good or bad thing.

Apr
2

PICS: First official pics of Bow Wow in movie “Lottery Ticket”


Bow Wow x Lottery Ticket.
We showed you the official movie poster to the Bow Wow comedy Lottery Ticket, now here are the first official pics compliments of our friends at Warner Brothers. More pics after the jump…

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Apr
0

Consumer Reports states Ryan Leslie endorsed Lexus GX 460 is unsafe


Ryan Leslie x Lexus. Earlier this year we reported Ryan Leslie’s partnership with luxury automaker Lexus for their latest campaign focused on the all-new, seven-passenger GX460. The marketing strategy was great but unfortunately the car received bad reviews.

Consumer Reports magazine said that the GX carried an unusually high risk of a rollover accident during certain types of turns and issued a rare “don’t buy” warning, citing a handling problem that could lead to a rollover and possibly “serious injury or death.” Lexus, Toyota’s luxury car division, said it was “puzzled” by the magazine’s results since it conducts its own tests, and safety is a top priority. According to the New York Times Toyota announced it will temporarily stop selling the Lexus GX 460 while it conducts its own testing of the sport utility vehicle.

Though Leslie’s involvement consist of television commercials, artists might want to reconsider being associated with a product unless they do a thorough background check. Check out the jump to see the Lexus go for a test drive.

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Apr
6

VIDEO: Lil Romeo’s “Romeo & Juliet” reality show trailer


We thought this project died, but like Tupac…it keeps showing up alive and well. Here is the official trailer to Romeo’s reality show tentatively titled “Romeo & Juliet.” No doubt if this show ever gets picked up by a network that they will change the name. Apparently Romeo also has a thing for girls that look like they are from “The Hills”…and I don’t mean Baldwin.

Apr
7

PICS: Crazy Nicki Minaj fan tattooes entire leg w/ her face

This Nicki Minaj fan thankfully has kept his identity a secret…that is until he wears shorts in public. On one hand, the tattoo is actually well done and looks like Nicki, on the other hand, this guy is going to hate it when five years later he rolls up his pant leg and says “look at my awesome Nicki Minaj tat!” and people will respond “Nicki who?” Via: RealTalkNY

Apr
0

VIDEO: Ludacris continues 2010 Census push in New Orleans


Ludacris x 2010 Census. Luda continues to do the right thing as an official spokesperson for the 2010 Census. In this new video he takes the streets of New Orleans urging residents to fill out their Census forms. A good man…a good man indeed. Via: OnSmash