Drake x Sprite. You probably have see the Drake x Sprite TV ads a few times by now as part of Sprite’s first global marketing campaign dubbed Spark. Get full details about the campaign here. Aside from the TV and internet ads, Drake’s face is also plastered across billboards in the major markets across the U.S. including key cities like New York, Chicago and Los Angeles. Photo above is from the New York outdoor campaign and photo after the jump is from Los Angeles. Drake’s publicity value from Sprite out of this campaign is worth well into the millions of dollars.