Beats by Dr. Dre x Boston Red Sox. Dr. Dre and Jimmy Iovine introduced the Beats by Dre Boston Red Sox theme edition headphones during opening day festivities at Fenway Park. The venture is Beats by Dre’s first sports-branded product available to the public. When asked on the reason for choosing the Red Sox as the team to work with, Iovine responded:
“To be very frank, we wanted a great team with a great fan base and a great organization,” said Iovine, who coordinated the effort with Red Sox chairman Tom Werner. “[Werner said,] ‘Hey you want to do something with the Red Sox?’ We were like, ‘Hey, they’re a great organization. Why not? Let’s try it.’”
In the footage Dr. Dre announce his new single on the Detox album will be “Under Pressure” featuring Jay-Z. Check the jump for more pictures of the new headphones.
[...] Dre stopped by Fenway Park today to promote his Beats By Dre “Boston Red Sox Edition” headphones, while Jimmy remembered to mention a little Detox single called “Under [...]
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