Diddy x Ciroc. Diddy needs the auto-tune in this video. Here he is showing off his gold medals that Ciroc won during the World Spirits Competition in San Francisco. Overall, Ciroc won four total medals, two golds for the original Ciroc Vodka, one bronze for the Red Berry Vodka and one bronze for the Coconut Vodka. Next? Expect Diddy on the cover of a Wheaties box.