Plies x Goon Affiliated. Who knew the goon had it in him? Plies has concocted a rather unique countdown promotion leading to the release of his new album on May 25th. For 25 days prior, Plies will be giving away pretty useful prizes such as house mortgages, health insurance and college tuition through a phone based promotion.

Fans can call the toll-free hot line 866-983-2111 from May 1 to May 25, and if Plies picks up the phone, the caller will win one of the prizes mentioned above or an iPad, jewelry from Plies’ personal collection and God knows what else. Check the video as Plies explains first hand why he chose to go this way with the contest.