adidas launched their Originals ad campaign earlier this year with Ciara and Snoop Dogg as major cornerstones of the campaign. Now here is a closer “behind-the-scenes” look at the entire campaign which included a handful of other celebs and athletes. Via: HighSnobiety

Despite a new production company working on the game, this first look trailer of the upcoming Call of Duty: Black Ops looks amazing. See it to believe it.

First we showed you a clip of Diddy basically playing himself as a record label exec in the upcoming comedy Get Him to the Greek and now here is another funny scene from the film. Watch Diddy take part in physical activity as he runs in this scene. Apparently he’s been working on his comedic timing as well. Via: RR

The 2010 BET Awards nominations were announced today and Jay-Z leads the pack with 5 nominations. To celebrate the 10th year of the awards show Queen Latifah will take on hosting duties and performances from Trey Songz, Nicki Minaj, Drake, and Diddy-Dirty Money have all been announced.

Let’s hope Gucci Mane & Waka Flocka don’t mix it up with anyone at the show. Just once no violence would be nice. Check out the rest of the nominees after the jump.

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To the surprise of no one…Diddy has finally announced his management partnership with Rick Ross. Diddy denied the partnership a couple weeks back but that was so he could officially announce it now. Too bad everyone already knew the deal was done. Ross hopes to leverage Diddy’s expertise in launching clothing lines and alcohol partnerships to expand the Rick Ross empire. Via: NahRight

Just Blaze takes his viewers through the process of re-mixing the famed “A-Team” theme song as part of 20th Century Fox’s promotions for The A-Team movie which hits theaters June 11th. Definitely club worthy. I pity the fool we doesn’t like this beat.

JT reps Audi in this new mini-movie series called “The Next Big Thing” in promotion of the Audi A1. No random Timbaland soundtrack to go with it though. Check the official vido page for the rest of the mini-movie series with JT.

Remember that Diddy x M&M’s sweepstakes we talked about a couple days back? Well now here about the details straight from Diddy’s mouth. His annual White Party is no longer…instead it will be replaced by a color of M&Ms that you vote on. Creative or insanity?