The liquor business is a serious business…especially Cognac. Cognac drinkers are so passionate about their drink of choice that there even are multiple blogs dedicated to Cognac. One of the largest Cognac blogs, Cognac Expert, had a field day with the announcement that T.I. would be Remy Martin’s new spokesperson. Check out the reaction so far from dedicated Cognac drinkers:
It’s safe to say that many of these commenters are not hip-hop fans nor understand the power hip-hop has to influence the urban marketplace. Considering Remy Martin sold 1.9 million cases of Cognac last year vs. Hennessy’s 4.2 million and it’s easy to see why Remy Martin needs to up their urban marketing game to gain market share. Will it all work out? Only time will tell. Until then…let the fine folks at Cognac Experts complain all they want.
Depends – are you going to get TIP or are you going to get TI? Some of the comments actually support him though.
Dang. Henny is running away with the market share there.
It’s not like Remy is requiring the hip hop community to start drinking out of tulip glasses with their pinkies out or the rest of the cognac community to get into trouble with the law. If you can get some people to check out the brand because of a spokesman, it’s a success. Bottom line.
Great, just what we need. Another rapper slangin’ posion to the people.
Damn, there is also an article about Ludacris ‘ Conjure on Cognac Expert.. interesting.
Thought he blended the yak himself. Cool cognac website though
“But before I hit the dope spot / I gotta get the chronic, the Remy Martin and my soda pop” — Dr. Dre from the album The Chronic
That was way back in 1992. If anything, it’s a wonder that it’s taken this long for Remy Martin to catch up.
[...] the Cognac liquor community is split on their feelings of T.I.’s partnership with Remy Martin, traditionalists might be surprised at the amount of power [...]
Let him T.I live.
[...] the Cognac liquor community is split on their feelings of T.I.’s partnership with Remy Martin, traditionalists might be surprised at the amount of power [...]