Converse and Kid Cudi have agreed on terms for a promotional partnership that will have the emcee at the forefront of the shoe manufacturer’s Summer 2010 campaign called “Three Artists. One Song.” The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world.

In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer. Cudi will also be featured in digital content for Converse in the coming weeks. Cudi most recently landed a television commercial (see TV ad) with Vitamin Water and has been renewed to star in a second season of HBO’s “How To Make it in America.”