Although Mariah’s perfume deal with Elizabeth Arden has netted her over $150 million in sales, it’s hard to be convinced that a fragrance by the name of “Lollipop Bling” will prove to be just as lucrative for Mariah. Her “Forever” perfume and “M” were both positioned as upscale / sophisticated but from the looks of the “Lollipop Bling” retail displays, she is going for a more fun and youthful feel.

The perfume line will come in three versions, “Ribbon,” “Honey,” and “Mine Again” and will be available next month.