If you remember a couple years back, Mountain Dew launched a “virtual” record label highlighting some of the newest and brightest talent across all genres. The Cool Kids were part of this promotion including and will now kick off Mountain Dew’s 2010 “Green Label Tour” starting in Boston this Thursday (see “Insider look at The Cool Kids deal with Mountain Dew“).

Although Jermaine Dupri’s TAG Records experiment was an epic fail, consumer product companies have the cash and marketing dollars that no major record label has these days. So far the Green Label has been a strong partnership with The Cool Kids as they get the tour support and marketing exposure necessary to have a true shot at success.