Dr. Jays has really be upping their game recently with integrated artist promotions set up at the record label level including their annual Summer Sensations series (see Waka Flocka) and now they have dedicated artist Look Books in partnership with the hottest urban clothing collections. Most recently, Yelawolf models for Zoo York and their Spring 2010 Collection. Check the pics from the collection and for more head to the Dr. Jays site.

This is just another creative way that label marketing and publicity execs are tapping into in order to get their artists shown to as many potential consumers as possible. No longer are music artists just musicians…now they are actors, models, spokespersons…whatever it takes.

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Ever imagined what Lady Gaga in a bra and panties holding two machine guns would look like? Well imagine no further as the July issue of “Rollingstone” Magazine will turn your fantasies into reality.

Ron Artest made a guest appearance at this past weekend’s “Powerhouse” Festival in Los Angeles for Power 106 where he performed his single “Champion.” This is the same single he was plugging in his post Game Seven interviews. Should Ron Ron put down the basketball and bring his wildin’ out to the hip-hop scene full-time? His psychiatrist will probably tell him not to.

Sony Screen Gems ups their production budget on the latest movie installment of Resident Evil….but this time Resident Evil: Afterlife comes in 3D.

Eminem continues his marketing push for his upcoming Recovery album this time with a guest skit for E!’s “The Soup” with Joel McHale. We always knew he had a sensitive side but Sex and the City??? Such a Samantha thing to say.

This past weeks E3 Convention was a big launching point for the long-awaited Def Jam Rapstar video game. Up until then, there was very little public awareness of the title save for the current viral video campaign they were executing.

Marketing for the video game has now gone full force including full online game play access to reviewers and the king of Def Jam himself, Russell Simmons, even weighs in on the game in a recent Q&A with Billboard.

Past Def Jam-branded videogames have been focused more on fighting. Why is this the first music-focused game you’ve backed?
It seemed like there was a white space out there. It’s nice to do something that’s necessary and obvious like this. It needed to be done. There’s a lack of visibility of hip-hop in games, I don’t know why. But, we’re here now.

What do you hope Rapstar will achieve, other than sales?
I like the poetry. It can help kids be more expressive and creative. That’s a good exercise for their brains.

How do you feel about the way hip-hop has been represented in games so far?
They say videogames have helped hip-hop. Well now it’s time for the opposite. All these games forget it’s more of a lifestyle. It has more of a cultural impact and influence than they give it credit for.

What’s the most interesting innovation of the game in your mind?
I’m not a videogame dude. I’m a chairman of a company. I leave the details to guys like Kevin [Liles] and others. For me, it was just an obvious idea I felt comfortable with.

Any future videogame plans?
We’re in the videogame business and we have been in the videogame business. We’re not going anywhere.

Go behind-the-scenes with Beyonce as we see her on set and talking about her latest 2010 L’Oreal commercial and ad campaign. In case you were missing B’s face on TV, the campaign is expected to kick off in the coming weeks.

It was just announced yesterday that Oprah Winfrey and Black Eyed Peas frontman will.i.am are among 30 new celebs who will be recipients of a star on the Hollywood Walk of Fame in 2011.

Other celebrities announced include Penelope Cruz, The Muppets, Gwyneth Paltrow, Donald Sutherland, Reese Witherspoon, Danny DeVito and Tina Fey. No word yet on when the actual ceremony for will.i.am will take place. will.i.am most recently has been working with Tom Cruise on the music for the upcoming flick Knight and Day.