The Bay Area rap collective Hieroglyphics teams up with NEW ERA for their new line of fitteds. Check the viral vid promoting the collaboration. The fitteds will be available on the official Hiero website.

Here is the official movie trailer to the upcoming dance flick Step Up 3D. Yes you read that right…now get ready to see all the crazy battles in 3D. Soundtrack includes tracks from T-Pain, Flo-rida and other artists with hyphenates in their name.

These movies might seem cheesy but they make a lot of money for studios due to low production costs with newer directors and no A-list talent. So as long as people keep seeing them…studios will keep making them.

Gucci gives his fans a preview of what to expect from his upcoming iPhone app which is sure to sound quite Burrrtiful on the new iPhone. Basically the app allows you to play various Gucci Mane signature sounds and call outs similar to Lil Jon’s “Soundboard” iPhone app.

T.I. gets unleashed and uncaged in his new album cover in which Tip rocks the AKOO next to a lion. Check the actual album cover after the jump. Via: RR

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Eminem discusses his history as a Detroit battle vet and what he wants to EmSee out of the series that Red Bull is sponsoring this summer.

Nightline’s Martin Bashir talks with hip hop mogul Sean “Diddy” Combs about his various brands and family life. Bashir made attempts to “mind f*ck” Diddy like he did Michael Jackson in his interview but Diddy kept a stern face to let Bashir know that wasn’t going to happen. Peep the video to see how Diddy did against the thorough reporter.

In the latest issue of Rolling Stone, contributing editor Mark Binelli interviews Jay-Z and encourages Jay to open up about his biggest challenges as president of Def Jam (the most frustrating meeting? “Honestly? All of them”). To read more check out the issue when it hits stands on June 24.

Spike Lee directs this trailer for his collaboration with ABSOLUT for his limited edition ABSOLUT Brooklyn flavor. Features spoken word poet and long time collaborator with Spike, Lemen Andersen.