Dr. Jays has really be upping their game recently with integrated artist promotions set up at the record label level including their annual Summer Sensations series (see Waka Flocka) and now they have dedicated artist Look Books in partnership with the hottest urban clothing collections. Most recently, Yelawolf models for Zoo York and their Spring 2010 Collection. Check the pics from the collection and for more head to the Dr. Jays site.

This is just another creative way that label marketing and publicity execs are tapping into in order to get their artists shown to as many potential consumers as possible. No longer are music artists just musicians…now they are actors, models, spokespersons…whatever it takes.