With the official launch of Diddy’s new “uplifting, empowering, inspiring” website, he kicks things off with a new movement he calls “The Love Movement.” And no it has nothing to do with Cassie, Kim Porter or any of his other ladies but instead is focusing on love for each other and turning your hands into a heart shape.

Has Diddy lost it or is he genuinely trying to better humanity? Watch the vid and you be the judge.