If this holds true, this is a pretty shocking statement coming from the master of cross-promotional marketing himself. In announcing the launch of his new DiddyBlog.com website (see launch trailer), Diddy states himself that the site will NOT be used as an outlet to promote his multiple Diddy ventures including Ciroc, Sean John, upcoming movie projects, etc. Instead, the focus of Diddyblog.com will be about positivity and motivation. Only time will tell if Diddy can keep his word. Make sure to check out the official site though as it is scheduled to launch today.