We are seeing a lot more of this these days. If there is a rapper in the cast make you can be sure he is going to do a song about the movie with a video using film footage to it as a viral piece. T.I. is the latest as his single “Yea U Know” becomes one giant promo vid for Takers. Smart move if you ask me. Dumb move would be taking a Chris Brown song and turning that into a viral piece. Good way to get people NOT to see the movie.