Kanye West seems to be going on an office tour as part of his pre-street album release marketing…he’s made appearances at Twitter’s headquarters as well as Facebook and recently made a stop at Rolling Stone to discuss the creative direction of his upcoming album.

Earlier this month, we’ve reported that Pharrell Williams and Creative Cycles collaborated to design a Harley Davidson motorcycle. Check the video as Pharrell goes into detail with Rides magazine about the project.

8&9 Clothing with Young Money artist Gudda Gudda are releasing a series of Free Weezy shirts here is one of the few. Check out more at 8&9.

Jennifer Hudson is the new spokesperson for Weight Watchers and in this new commercial she elaborates how you can win with the company’s diet program.

2K Sports has officially released their long-awaited NBA 2K11 soundtrack listing and it’s another solid one. Highlights include Snoop Dogg taking over the title track and spits the 2K11 Theme, Big Boi’s “Shutterbug,” Drake’s “Over,” and even Ron Artest’s “Champion.” Tracks also include the winners of the Duck Down Records MC/producer contest held last year. 2k11 or NBA Elite? Which way to go? Which way to go?….Check the rest of the soundtrack after the jump.

Continue Reading…

This is one move I don’t think anyone saw coming. Earlier yesterday, to no one’s surprise, Ellen DeGeneres announced she was leaving “American Idol” after only one year as a judge. The big surprise though was who was announced to replace Ellen….the one…the only…Jennifer Lopez. No this is not a joke. Word is that J. Lo’s long-time manager Benny Medina orchestrated the deal over a month ago pushing J. Lo’s overwhelming success in the music industry and one who can identify and cultivate talent. Of course many could argue about this claim since J. Lo herself was recently dropped by her Sony Epic Records label. Regardless, congrats to J. Lo on landing one of the most coveted roles in the entertainment industry.

ESPN plans to explore the connection between Tupac Shakur and Mike Tyson in the upcoming “30 for 30″ documentary series entitled “One Night in Vegas.” The special will focus on the night of September 7th, 1996, the evening Tupac Shakur attended the Mike Tyson Vs. Bruce Seldon fight and was later shot and killed that night on Las Vegas Boulevard. The story will go into the friendship between Mike Tyson and Tupac Shakur, who were both supposed to attend the Tyson after party. One Night in Vegas was directed by Reggie “Rock” Bythewood who co-wrote Notorious and is set to air on ESPN Sept 7, 2010. Via: RR

B.o.B. has definitely made the big time and what better way to show it then to land a TV ad deal with adidas? Via: NR