It’s a steal. The original asking price for Lenny Kravitz’s 5 bedroom, 7 bathroom, 5,818 sq. foot New York penthouse was $19.5 million back in October of 2007. Now Swizzy, Alicia and baby can enjoy the penthouse for a discounted $14 million and stroll around SoHo in utter bliss. What a shame. It looks like the ultimate bachelor pad.

Off of his latest mixtape comes this genius of a music video. No it doesn’t feature Toni Braxton…it’s about Toni Braxton.

UPDATE: Eminem moves 325K for the second week according to Hits Daily Double.

Early projections have Eminem’s Recovery moving 340K units for the second week which would put him safely above Platinum Record status in the short time period. He sold 741K albums the first week. Radio play right now is fueled by his single “Love the Way You Lie” featuring Rihanna.

Apparently Diddy can take some lessons on the social networking game from Lady Gaga of all people. According to famecount.com, Lady Gaga is the first living person to have 10 million fans on a single social networking site, having already overtaken U.S. President Barack Obama on Facebook.

On Friday, Gaga had more than 9.9 million Facebook fans and 4.7 million Twitter followers overtaking Obama for the lead. Obama has 9.4 million Facebook fans and 4.4 million Twitter followers.

Here is how the top hip-hop artists compare:
-Diddy: 420K FB followers / 2.7 million Twitter followers
-Drake: 3.4 million FB followers / 800K Twitter followers
-Lil Wayne: 6.8 million FB followers / 400K Twitter followers
-Jay-Z: 2.5 million FB followers / no Twitter account

Akon continues his endeavors in the gaming business. Last year he released an online game “I’m So Paid” and with this years World Cup fever, he gives users the chance to challenge him to a dual in his new iPhone app. Gamers get five opportunities to score against  Akon being the goal keeper…score points and get the chance redeemed them for exclusive merchandise. The app is available on iTunes for $1.99.

In anticipation for the highly anticipated Sir Lucious Left Foot album, Big Boi is pre-selling the “Goodwood” pack which includes the album, lithograph, and limited ediiton 30? Big Boi chain by GoodWood, packaged in custom purple felt bag all for $59.99. Only 400 chains were produced so if you want in you better get them now. Even though it’s a pretty low price, the Big Boi chain still looks better than T-Pain’s custom NUVO one. The Big Boi Goodwood pack is available at the official Big Boi store.

Scenes from the 50 Cent film Caught in the Crossfire. As previously mentioned, the movie is going straight to DVD and will be available on July 13th. Pre-order now at Amazon.

Sometimes it’s hard to understand the direction Pharrell wants to take his Ice Cream clothing line. While BBC tends to have a cleaner and more simple look, BBC usually stretches the boundaries of creative apparel design and SOMEONE out there must be buying this stuff. If anyone decides to buy and wear those polk-a-dot pants please let us know. Check out the rest of the look book here.