When Landy Cognac first announced their partnership with Snoop Dogg earlier this month details of the deal were still being put into place. Now with a little more information and this video to prove it, WoooHa can confirm that E-40 is officially part of the partnership deal which calls for both Snoop and E-40 to launch their own spinoff brand of alcohol under the Landy label. Now Landy will have two of Cali’s finest representing. I smell a rap alcohol branding war brewing with T.I. (Remy Martin) and Diddy (Ciroc) brewing.

Soulja Boy is looking to take advantage of his fame any way he can by turning his 20th Birthday party into a pay-per-view event. On July 28th, 8pm PST, fans can pay just a mere $2.99 to watch the Hollywood event live which will include a red carpet VIP entrance and a performance of new and past hits. You must be a pretty hard core Soulja Boy fan to get in on this action. Honestly, this sounds more like something LeBron, Maverick and their LRMR Marketing group would be involved with.

As reported back in April, DMX’s ex-wife Tashera Simmons is writing the book “Strength of a Women” which chronicles the ups and downs of being married to DMX. New reports are that now that the separation between the two is final, Tashera plans to take things a step further and is shopping a reality TV show about her life after X called….”Life after X.” The show is not in production yet as Tashera and her team hope to line up a network or production company to front the costs.

NBA 2K highlights MJ’s involvement in 2K11 which includes The Jordan Challenge, a new game mode that allows players to relive 10 different legendary games from Michael Jordan’s career and challenge them to replicate what he did on the court. NBA 2K11 will be available October 5, 2010.

Cudi, Rostam Batmanglij & Bethany Cosentino talk about their marketing campaign with Converse which included making the single “All Summer” (see music video).

Bounty continues their viral marketing campaign with a second installment of the Paper Towel Gang rapping about how Bounty is far superior then the competition. The music video features Rev Run playing the role of school principal. if “Saved By The Bell” was to ever come back on air he can sure play the role of Mr. Belding.

Snoop lends his voice and creative direction to IGN in this joint cartoon short that explores what video games (from Call of Duty to HALO) would be like if Snoop were the main character.

Nicki Minaj releases “Your Love” after finding success on the Billboard charts. The track  landed #1 on the Hip Hop singles category a few weeks ago and is currently in the Top 10 position. If you are wondering where the Samurai/Geisha theme comes from in the music video I guess you’ll get the hint from her lyrics:

“Anyway I think I met him in the Sky, When I was a Geisha he was a Samurai

Somehow I understood him when he spoke Thai.”

This really makes no sense. Does Nicki know of some secret clan of Thai Samurai? But I guess if she said “Japanese” instead it wouldn’t rhyme anymore.