Sometimes it’s hard to understand the direction Pharrell wants to take his Ice Cream clothing line. While BBC tends to have a cleaner and more simple look, BBC usually stretches the boundaries of creative apparel design and SOMEONE out there must be buying this stuff. If anyone decides to buy and wear those polk-a-dot pants please let us know. Check out the rest of the look book here.
Jul
[...] gets in front of the camera again to pose for the latest BBC/Ice Cream Look Book. Check the behind-the-scenes footage of the photo shoot as Pharrell shows us how it all goes down. [...]