Snoop Dogg gets in on the Cognac partnership business as W.J. Deutsch Sprits LLC has announced Snoop and Landy Cognac have formed an official marketing partnership.

“The partnership between Landy and Snoop Dogg creates the perfect platform to launch Landy’S affordable luxury product,” said Stephen Lewin, Senior Vice President, Spirits Division at WJD. “Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with Landy Cognac — a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that Landy Cognac represents, and is sure to resonate with the strong urban following that Landy is rapidly growing.”

As part of the business deal Snoop will appear at Landy Cognac events and promotions, and of course…after-parties. Terms of the deal were not discussed but various sources state that deal does not include Snoop as an equity owner in the company like Diddy does with Ciroc.

Regardless, Landy is a legit Cognac brand and he should be able to do some great things with it in the young adult lifestyle marketing arena. Maybe him and T.I. (see partnership details with Remy Martin) can have a Cognac battle now.