Kimora Lee Simmons  and Baby Phat’s parent company, Kellwood Company, will go their separate ways as of September 1, 2010. In 2004, Russell Simmons sold Phat Fashions for $140 million dollars in cash to Kellwood Co. and Kimora continued to be principle creative arbiter for Baby Phat. Now after a decade of positioning the clothing line as the premiere female hip-hop brand, Kimora will move forward to focus on her other ventures such as KLS collection, Kouture by Kimora and Fabulosity. She released a  statement saying:

“After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon,” Simmons says. “I adore all those who have faithfully been with me since the beginning.”

Via: E!

Since Kimora will no longer be the face of Baby Phat could this effect the brand? Beyonce’s Deréon line could definitely take over Baby Phat’s niche.