The ProActiv brand and its new endorser Justin Bieber will help teens fight acne during this back to school season. Bieber joins the long list of celebrity ambassadors such as Diddy, Alicia Keys and Kate Perry to promote the product.

Justin Bieber states “I’m definitely someone who suffers from acne. I’m a teenage boy! One time I had a zit on the end of my nose and everybody in my band was calling me Rudolph. And you know, I was laughing about it. But deep down it hurt a little bit. So  I use Proativ so my face doesnt get like that. Proactiv is a great thing!”

Who knew he hid all those zits behind that hairstyle of his.