As posted yesterday, Converse has launched one of their most aggressive marketing campaigns to date titled “The Procession” and launches things with a TV spot directed by film director Antoine Fuqua and featuring everyone from Dr. J to Jim Jones. Check the behind-the-scenes as narrated by Mr. Fuqua.

Rick Ross links up with Nike in their new Boom commercial and displays his new diamond neckless. Hit the jump to see the gold, silver, and black diamond-encrusted pendant. Continue Reading…

Jim Jones teams up with Converse for their new campaign titled “The Procession”. The commercial also features Julius “Dr. J” Erving, Kenny Anderson and more.

Diesel Presents Only The Brave web series following Nipsey Hussle as he describe his rise to stardom.

N.E.R.D will release their fourth album Nothing on November 2.

Nelly makes his comeback with the first single “Just a Dream” off his upcoming Nelly 5.0 which hits stores November 15th.

Kanye drops this official teaser trailer to his much anticipated mini-movie Runaway. He spoke in depth about his movie a couple weeks back in which he likened his character to a phoenix rising from the ashes. Well from this teaser we can definitely tell Runaway is going to be quite the visual trip.

Just like his album, the launch of Dr. Dre’s Aftermath Cognac has been delayed for years now when Jimmy and Dre first announced their liquor partnership with Drinks Americas back in 2008. Well turns out the two projects are tied together and the whole point was to launch Aftermath Cognac in conjunction with Detox. Billboard got the scoop…

In the Drinks Americas Q4 earnings, which were released yesterday, the company said it would introduce Aftermath Cognac in the next 60 days. The production, supply and European distribution of the cognac will be handled by Abecassis Cognac, a cognac producer.

Following that, an 80-proof flavored and unflavored sparkling vodka will hit the market, also within the next 60 days.

According to the earnings statement, the cognac and vodka will be introduced at the same time as Dr. Dre’s long awaited “Detox” album and will be part of an integrated marketing plan surrounding the project. In late, July Dr. Dre told USA Today that the album would be out in “November or December”.