Every year Macy’s drops their Fall TV ad campaign that features a mish mash of celebs that all have some type of business tie in with the department store. Of course Diddy has a huge presence in the campaign particularly due to his exclusive Sean John distribution deal. Check the ad here which even features a little J. Lo action with Diddy…but with no hidden guns this time.

The Roc just got a lot younger. Jay-Z publicly spoke about signing Will Smith’s nine year old daughter, Willow, to his RocNation label earlier today with Ryan Seacrest.

“We at Roc Nation are excited to work with Willow,” Jay-Z stated. “She has an energy and enthusiasm about her music that is truly infectious.  It’s rare to find an artist with such innate talent and creativity at such a young age.  Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”

Willow is the youngest member of RocNation and her single “Whip My Hair” has become an instant teen single sensation. Wonder how her older brother Jayden feels about this. He might be a movie star but he doesn’t have a record deal with Jay-Z.

Alicia Keys sits down with Guitar Center Magazine to talk about her new Native Instruments piano software “Alicia’s Keys”. The new and innovative software emulates Keys’ Yamaha C3 Neo Grand Piano and allows musicians of all levels to recreate the rich sounds that embody her music.  The software is available for $119.

Earlier this week we reported Snoop Dogg’s promotion with 7-Eleven “Coffee Cup With a Cause” charity program, here goes the viral recap of the press conference. Cups are only $1.79, each purchase $0.20 will go to Snoops’s Youth Football League.

If you missed it this weekend, Kanye West poured his heart out on Twitter…for nearly two hours straight. He touched on everything from being blacklisted by his fans, apologizing to Taylor Swift and FINALLY admitting his clothing line went under. It was so much juicy Kanye info that the good people at Gizmodo turned his two hour Twitter marathon into a much easier to read letter version. Check it out….and have a good cry with Kanye.

Def Jam Rapstar releases their first UK specific video vignette featuring London MC Dot Rotten.

What Curtis is forgetting to add are the fat checks he’s getting from Twitter corporate for every Tweet that he posts.

The Chef recently spoke with NY Mag where he revealed his plans to get behind the camera lens and film a movie with Dame Dash called C.R.E.A.M., which will be inspired by their 1993 anthem.

“I’m working on a movie called C.R.E.A.M. that I co-directed with one of my partners. We teamed up with [Damon] Dash,” Raekwon stated. “Y’all gonna be hearing more about this movie that we’re putting together called C.R.E.A.M. It’s called Cash Rules Everything Around Me. It’s a lot of things transpiring right now, but I just want to continue to stay in my zone, stay focused, and keep working. ”

“…At this point, I probably won’t be in it, but we don’t know. I want to more or less capture the scenes from the outside looking in, because I want it to be something that people say is a classic, and they respect the storyline of where we went with it. This is something I’ve been wanting to do for a long time, even when we was making Cuban Linx II, I was already making it my business to obligate time to that, to putting the script together…”

No word at what stage C.R.E.A.M. the movie is in right now but from the interview it’s safe to assume filming has not started. No cast or release date has been announced yet.