The Dogg Father has secured a major promotion with 7-Eleven that will be sure to strengthen the Snoop Dogg brand and take it to new heights. 7-Eleven, Inc. has brought on Snoop Dogg as the fourth designer in their “Coffee Cup With A Cause” charity program, with proceeds benefiting Snoop’s Youth Football League.

“We’ve been running this league for six years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup with A Cause’ program is huge for us,” Snoop said. “It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”

The Snoop Dogg coffee cups are currently available nation-wide in all 7-Eleven stores. The more that are bought, the more donations that 7-Eleven will make to Snoop’s football league so make sure to pick up a cup and support Snoop…it’s for the children.