Queen Latitah continues to diversify her business portfolio as she now gets into the bottled water business as investor in New York Spring Water, Inc. The deal is in association with Latifah’s Flavor Unit Entertainment business arm, the same one that manages her film and TV projects.

“Latifah and I are really excited about this partnership,” Flavor Unit Co-Founder Shakim Compere stated. “New York Spring Water is an innovative company and is definitely at the forefront of new product developments in the industry.”

The hope is for Latifah to leverage her connections in film, TV and music to push the New York Spring Water brands such as VBee vitamin water and Aqua84. AHH states that distribution will be making its way to 7-11 stores in the next coming weeks. The biggest challenge though will be convincing people to pay for water that comes from New York.