Check out this pretty extensive article on FastCompany about Coca-Cola’s huge $300 million bet on Somali rapper K’Naan. For those of you who don’t remember, or didn’t watch the World Cup, Coke built their biggest marketing campaign in its history ($300 million) around K’Naan’s theme song “Wavin’ Flag.” His Celebration Re-mix version has almost 8 million views on YouTube and the ad industry, including Coke has said the campaign was an overall success.
Whoa good that was a good post
most of those hits are false. I remember when that ad was out, every time i clicked on a video that was the 2nd one in the playlist.
How much of that did they give to him?? hmmmm