Kanye West unveiled his highly anticipated short film Runaway on MTV this past weekend. Now here is the official entire uncensored version. Prepare to be Kanye-ized.

Hov goes all out for the unveiling of his upcoming “Decoded” book in Miami. Book hits stores November 16th. Make sure to take part in the Bing sponsored interactive game in the meantime.

Here is a look at the much safer album for Kanye’s upcoming My Beautiful Dark Twisted Fantasy. This is version 1 of 5.

Check Public Enemy front man Chuck D do his acting thing in the low budget flick Quiet Arrangement. Movie was independently produced and is available directly though the official website.

Jay-Z is definitely a business, man. He has managed to expand his RocNation Management business by signing the hottest female artist around…no not Taylor Swift…Rihanna. RiRi told the Associated Press in an official statement that she’s “excited to take the next step in my career.” As part of the deal, Rihanna will also be launching her own business group called Rihanna Entertainment which she states will “merge all of her businesses, including music, film, fragrance fashion and book ventures.” It should have been called RiRi Entertainment, or at least EyEy Entertainment or something a bit more…creative? Regardless, Jay and Rihanna about to take over the urban entertainment world.

Last month it was speculated that T.I. would lose his endorsement deal with AXE Body Spray due to his recent arrest and parole violation. Well now that speculation is reality as TMZ received the following:

“We will no longer feature T.I. in our promotional campaign” stated an official spokesperson from AXE.

There is no telling how many millions of dollars T.I. will lose not only from this endorsement deal but from all of his other business ventures including the biggest one, his multi-picture deal with Sony Screen Gems.

Wayne’s latest album I Am Not A Human Being has made the climb from #16 on the charts all the way to the top spot at #1. The reason for the big jump was due to the distribution strategy where the album was first available on download only and then two weeks later was available for physical sales on CD. Wayne has moved 110,000 records through digital and another 125,000 through CD. Via: Billboard

Could this all have been an elaborate publicity stunt pulled off by Kanye? If so…it’s working. After Kanye’s oh-so-public rants that his upcoming album art to “My Beautiful Dark Twisted Fantasy” was banned by Wal-Mart, Wal-Mart has fired back with the official comment:

“We’re excited about Kanye West’s new album and we look forward to carrying it in our stores on November 22nd,” a Walmart spokesperson says in a statement provided to EW. “As always, it’s our standard practice to carry the edited parental advisory version. We did not reject the cover artwork and it was never presented to us to view.”

Regardless if Wal-Mart saw the art or not, Kanye created quite the buzz about the controversy so kudos to him for getting the added publicity one way or another.