Just a quick glimpse of what we can expect from the Ye’s short film “Runaway” that will air on the MTV networks this Saturday.

Check out this pretty extensive article on FastCompany about Coca-Cola’s huge $300 million bet on Somali rapper K’Naan. For those of you who don’t remember, or didn’t watch the World Cup, Coke built their biggest marketing campaign in its history ($300 million) around K’Naan’s theme song “Wavin’ Flag.” His Celebration Re-mix version has almost 8 million views on YouTube and the ad industry, including Coke has said the campaign was an overall success.

50 Cent goes ninja style with Soulja Boy on the latest cover of “XXL.” This new issue goes into a bit more of the connection 50 has with Soulja Boy and why he will always be his ninja.

Jay-Z collaborates with Bing for an online interactive game and campaign which will help promote his upcoming book – “Decoded.” Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize. Players who are the first to discover the pages will be eligible to win a signed copy of the book and the grand prize, a trip to Las Vegas to see Jay-Z and Coldplay in a New Year’s Eve concert. According to comScore, Bing, the decision engine from Microsoft,  accounted for 11.2 percent of searches in September, behind Google, with 66.1 percent, and Yahoo, with 16.7 percent, this promotion could propel many to the site for the first time.

In a New York Times article, Eric Hadley, general manager of marketing for Bing said “We want to drive users into this experience.”

In this unique deal Bing will be paying for the campaign and not the publisher. In return the site, and the Bing logo, will be featured prominently in all outdoor ads. “Decoded” will hit store shelves on November 16, published by Spiegel & Grau amd retails for $35.

Not sure anyone in the industry believes these latest claims that Cash Money has a book deal with Simon & Schuster especially after his Miami Dolphins claim and his Bronald Oil Company.

It was only a matter of time before Nicki realized she needed a legit manager to handle her rising career. Straight from the Minaj’s mouth:

“I am really strict when it comes to my representation. I had sympathy for Sean however I feel as if I haven’t gotten the guidance the manager  is supposed to give his client,” Nicki remarked.

“Personally, I feel like I’m being managed by mother. Even if you play the smallest role on my team, I wish to see progress. I’d like to thank him for everything he has done for me; for taking me under his wing… But now that my album is about to drop, its time to get serious and stop playing games,” she contined.

Minaj is now rumored to be represented by industry managing vet Benny Medina who ironically previously managed Diddy. (EDITOR’S NOTE: This is all speculation at this point. Minaj stated on her Twitter she does not know Medina nor has had any meetings with him).

A bunch of hot ladies get their rap on with Game’s new music video featuring T.I. and Robin Thicke.

Willow Smith releases the visual for her hit single “Whip My Hair”. Could Willow be the Hip Hop version of Miley Cyrus?