Jimmy Iovine and Dr. Dre started a new trend in hip hop business that has many of their industry colleagues entering the headphone market. Ludacris latest business venture Soul by Ludacris will compete against Beats by Dre’s monster line up which features Diddy and Lady Gaga, and Jay-Z’s Roc Nation and Skull Candy Aviator headphones.

Ludacris designed and helped with the sound quality by Atlantic Technology. The headset will be able to play CD’s, iPods, iPads, and HD radio. There will be three different models of headphones and two different models of ear buds, one of which will be run by battery and will have a strap on it. Soul by Ludacris will release the first quator of 2011.  Continue Reading…

Drake has signed on with Kodak as an official world-wide spokesperson. Here are two of the TV ads from the campaign that are set to run. More after the jump. Via: RR
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The Def Jam crew caught up with super producers Cool & Dre to show them what all the Def Jam Rapstar buzz is about. Check out Cool & Dre’s instrumental “The Epidemic” in Def Jam Rapstar’s Freestyle mode.

EA might be hurting due to their postponement of NBA ELITE but at least they have NBA JAM to help ease the pain. Check this promo vid out with J. Cole, Kevin Durant and a bunch of top players. You can even play as a J. Cole as an unlock-able player. NBA JAM is in stores today. Boom-shaka-laka!

Here is Cee-Lo’s official cover to his next album The Lady Killer. Album drops November 9th.

The Big Boss Rick Ross keeps it classy with a nice “hand on the ass” pose for Urban Ink‘s latest cover. Via: RR

Dre and Jimmy announced earlier this week the expansion of the Beats by Dre headphone line with the addition of the LeBron James Power Beats and an upcoming Justin Bieber line for the kids that we refuse to talk anymore about. Check out the TV ad for the Dre x LeBron collaboration. Too bad if anyone wore these Beats headphones in my gym they would get jacked real quick.