Could this all have been an elaborate publicity stunt pulled off by Kanye? If so…it’s working. After Kanye’s oh-so-public rants that his upcoming album art to “My Beautiful Dark Twisted Fantasy” was banned by Wal-Mart, Wal-Mart has fired back with the official comment:

“We’re excited about Kanye West’s new album and we look forward to carrying it in our stores on November 22nd,” a Walmart spokesperson says in a statement provided to EW. “As always, it’s our standard practice to carry the edited parental advisory version. We did not reject the cover artwork and it was never presented to us to view.”

Regardless if Wal-Mart saw the art or not, Kanye created quite the buzz about the controversy so kudos to him for getting the added publicity one way or another.