Swizz Beatz discuss his partnership with Reebok, earlier this month he twitpic the pair of sneakers on Twitter and the reaction from it cause the sneaker company to release 70,000 pairs to match the demand for it. The company has also used artist such as Jay-Z, 50 cent, T.I, and Nelly in the past to help promote the brand.

MTV premieres Nicki Minaj “My Time Now” documentary to coincide with the release of her Pink Friday album debut. The documentary takes a look at the preparation for the album and performances. She tells the world how she will be the first female rapper turn mogul. Minaj recently tells Rolling Stone that her five-year plan includes a film career, a perfume line, and a clothing line. Like Diddy she should look into alcohol brands, maybe she can become the spokesperson for Nuvo.

Nelly tweets frustrations with his record label in regards of his sixth album release 5.o which sold 62k units its first week. He was able to obtain a strategic partnership with Ford for the album cover but unfortunately came up short on the Billboard charts due to the label only shipping out 200,000 copies.

A record deal is a 50/50 partnership!As a artist its your job to provide the record company with music that they(record company)can sell! Thing about the partnership is that n the public eye the responsibility is not 50/50!the artist is always the 1who catches 90% of the blame. When a artist doesn’t deliver sufficient material they(artist)gets its budget cut for next album or worse dropped from the label! Continue Reading…

Akomplice collaborates with Masta Killa of the Wu-Tang Clan on the release of “The Pen is Mightier Than The Sword”. The partnership celebrates the release of Masta Killa upcoming album Loyalty is Royalty.

A perfect example of the inherent truth behind the saying “The Pen Is Mightier Than The Sword,” Masta Killa has traveled the globe and made a living demonstrating the strength of the written word. The collaboration includes both a t-shirt and a pen, and will be a limited one-time release, available worldwide at many fine Akomplice retailers.

via: highsnobiety

Kid Cudi does a cameo on One Tree Hill, the episode will broadcast Tuesday, November 30.

In the new Vizio commercial Beyonce participates in a compatibility test to prove that the reality version of her is more compelling than the LED version. Don’t know what the guy on the couch was thinking but aint nothing like the real thing.

Nicki Minaj lands her first corporate sponsorship with M·A·C Cosmetics. Minaj and the brand partnered up to to design a limited edition lipstick titled “Pink 4 Friday” to celebrate the release of her debut album Pink Friday. The product is only available online for four Fridays starting November 26, 2010. The retail value of the lipstick  is $14.50. Click HERE to go to the website.